H&M x Wonderzine

  • Victoria Nazarova

To celebrate Student day H&M and Wonderzine created a fun project in which we challenged ourselves to guess users' major based on what clothes they like to wear to school. Needless to say, it was more of an entertainment experience than a scientific experiment, but it generated a big number of views and we also followed it up with an Instagram activation with our readers. https://www.wonderzine.com/wonderzine/style/specials-style/261135-hm-1493