Haagen-Dazs x Wimbledon: Lose Yourself
Key support in delivering 2016 Haagen-Dazs & Wimbledon partnership ‘Lose Yourself’ from concept to delivery.
The campaign focused around partnering with a street fashion photographer to shoot a real-time portrait series capturing the duality in intensity of both Wimbledon and of Haagen-Dazs ice cream, activating this acoss social media to engage with both brand's key Millenial audiences.
Key team member managing the campaign from concept through to final delivery including strategic development, a photoshoot on Centre Court, creative development and production across social, OOH and in-store culminating in a 13 day live social campaign updating content every few hours. Personally liaised with senior clients, partner agencies and Wimbledon AELTC to ensure all parties aligned throughout the process 6 month process.
The campaign exceeded both business and comms objectives, plus was reported as Wimbledon’s most effective sponsor of 2016.
- Marketing Week: https://www.marketingweek.com/2016/07/13/sponsors-with-a-fan-focus-the-biggest-winners-at-euro-2016-and-wimbledon/
- The Drum: http://www.thedrum.com/news/2016/07/04/h-agen-dazs-unveils-loseyourself-wimbledon-push-it-looks-turn-attention-away-centre.
- Vogue: http://www.vogue.co.uk/article/lose-yourself-in-wimbledon