About me
An ambitious, energetic and adaptable Senior Account Manager from a Creative Advertising Agency background, with integrated experience across TV, social, print, outdoor, digital and in-store. Team player with strong client management, creative evaluation and organisational skills looking for a new challenge.
Projects
- Haagen-Dazs x Wimbledon: Lose YourselfKey support in delivering 2016 Haagen-Dazs & Wimbledon partnership ‘Lose Yourself’ from concept to delivery. The campaign focused around partnering with a street fashion photographer to shoot a real-time portrait series capturing the duality in intensity of both Wimbledon and of Haagen-Dazs ice cream, activating this acoss social media to engage with both brand's key Millenial audiences. Key team member managing the campaign from concept through to final delivery including strategic development, a photoshoot on Centre Court, creative development and production across social, OOH and in-store culminating in a 13 day live social campaign updating content every few hours. Personally liaised with senior clients, partner agencies and Wimbledon AELTC to ensure all parties aligned throughout the process 6 month process. The campaign exceeded both business and comms objectives, plus was reported as Wimbledon’s most effective sponsor of 2016. Marketing Week: https://www.marketingweek.com/2016/07/13/sponsors-with-a-fan-focus-the-biggest-winners-at-euro-2016-and-wimbledon/ The Drum: http://www.thedrum.com/news/2016/07/04/h-agen-dazs-unveils-loseyourself-wimbledon-push-it-looks-turn-attention-away-centre. Vogue: http://www.vogue.co.uk/article/lose-yourself-in-wimbledon
- Jus-Rol: BBC Good Food partnershipLead the Jus-Rol & BBC Good Food digital and shopper marketing partnership campaign. This was as an extension of new brand campaign 'Jus Create, Jus-Rol', which I also helped develop from early stages to delivery, developing P2P plan to tackle consumer and shopper barriers, and managing creative development.
Work history
Senior Account ManagerGrey London
London, United KingdomFull Time
Started as Account Manager on General Mills UK (Haagen-Dazs, Old El Paso, Jus-Rol, Betty Crocker) managing through multiple Shopper marketing projects , then took on above-the-line Account Manager role across General Mills brands whilst also maintaining Shopper agency role.
Now working as a Senior Account Manager on Pantene across through-the-line Europe-wide comms campaigns.
Key skills and projects include:
* Excellent interpersonal, organisation and management abilities proved through delivering multifaceted and bespoke Pantene advertising toolkits across 6 markets simultaneously.
* Strong understanding and experience of Strategic and Creative development process across a variety of shapes of work. Good understanding of Production processes across multiple media channels.
* Ability to judge creative work strategically and see the bigger picture, whilst also having an excellent eye for detail; a balance which helps to ensure internal processes run smoothly and client expectations are met.
* Collaboration and delegation skills through managing an Account Executive whilst working into a Business Director.
* Key support in delivering 2016 Haagen-Dazs & Wimbledon partnership ‘Lose Yourself’ from concept to delivery. Helped manage strategic development, a photoshoot on Centre Court and creative development across social, OOH and in-store over a 6 month period culminating in a 13 day live social campaign running from a newsroom updating content every few hours. Personally liaised with senior clients, partner agencies and Wimbledon AELTC to ensure all parties aligned throughout the process. The campaign exceeded both business and comms objectives, plus Marketing Week reported the campaign as Wimbledon’s most effective sponsor of 2016.
* Lead Jus-Rol & BBC Good Food Digital and Shopper partnership campaign owning P2P planning, the agency relationship across multiple external partners and attending a shoot.
* Enjoyed involvement in multiple pitch teams.
* Oversight of finance to ensure all reconciliations and invoices completed at month-end.
Junior Account Manager
- London, United KingdomFull Time
Joined Mesh Marketing immediately after University degree as a Junior Account Executive to work across Skittles and Starburst, building close relationships with key clients. Quickly progressed to Account Executive and then to Junior Account Manager, leading client priority projects.
Skills and projects included:
* Owned creation and deployment of Skittles promotional campaigns with Xbox two years in a row, including microsite development, on-pack design, in-store POS suite and social toolkit across 9 European markets, liaising directly with multiple Brand Managers as well as Xbox partners.
* Lead role managing Skittles Facebook page of 3m UK fans working with creative and content teams to develop always-on content calendars. Worked closely with senior client team to develop long-term Global social strategy and guidelines, whilst managing share & learn with rest of Europe as “Skittles guru”.
* Lead on Skittles Wild Berry NPD launch including sampling campaign, POS and social activity.
* Key Account Handler managing all creative briefs through to completion, reporting directly into Managing Director.
* Responsibility for all team finance duties – updating forecasts, completing reconciliations, managing upwards to senior colleagues to ensure processes met and accounts were profitable.
* Daily competitor research updating the team and wider agency on a regular basis to inform case studies.
* Management of agency-wide templates, plus management of creative for various internal projects.
Skills
- Organisation
- Project Management
- Client Management
- Creative
- Integration
- Ad Strategy
- Communications
Education
Bachelors degree (First Class) in Marketing Communications and Advertising
- Sheffield, United Kingdom
A Level & GCSE
- Buckingham, United Kingdom
A-Level: Art & Design (A), Psychology (B), Design & Technology (B).
GCSE: 11 GCSE’s grades A*- C.