Habitat x Luke Edward Hall

I was the lead creative on this multichannel campaign for the collaboration between Luke Edward Hall and Habitat. I worked from the initial concept stage to final production. I art directed the shoot including moodboarding, scouting locations and photographers and compiling the shot list. I also managed the retouching of the shots from the edit of selects. I created all of the assets from digital to print and felt that a collage style approach worked well alongside the photography and products and allowed for some fun animation. This also had to work across a holding page, landing page, emails and social.