- Habitat x Luke Edward HallI was the lead creative on this multichannel campaign for the collaboration between Luke Edward Hall and Habitat. I worked from the initial concept stage to final production. I art directed the shoot including moodboarding, scouting locations and photographers and compiling the shot list. I also managed the retouching of the shots from the edit of selects. I created all of the assets from digital to print and felt that a collage style approach worked well alongside the photography and products a
- Habitat x Quentin JonesI was the creative lead for the collaboration with London based artist, Quentin Jones and Habitat andI was involved from the initial concept to the final execution for both print and digital. I worked with the supplier successfully on the PR boxes alongside a foldout leaflet about the collection to go with the gifts. I also worked with VM to produce instore graphics, including window vinyls and POS. The online content included a landing page, HP rotation, Emails and social media posts and video
- Habitat x Sainsbury's Shopper BagsI designed these shopper bags which have been sold across Sainsbury's stores nationwide. They sell around 2 million a year and due to their success, Sainsbury's have asked to run a further collection in the coming year. I liaised with the printers to ensure the specs were up to standard and approved proofs.
- Habitat x StudentsI led the creative for Habitat x Students - a campaign to entice students to shop at Habitat and to use their student discount. Cost restrictions influenced the student event fly-postering style. The design had to work both online and instore and I worked on everything including an A5 leaflet, animated social assets, an email and POS. I also designed 20 posters that were fly postered in store in a VM installation.
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