HÄAGEN-DAZS – BRAND BOOK

After a lot of ice cream tastings, LOVE transformed an ageing icon into a wonder of packaging. And now that they had a new do, Häagen-Dazs wanted a brand book to help them scream about it. As lead copywriter, I developed and defined a fresh tone of voice and guidelines for the global brand. Agency: LOVE.

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Freelance Copywriter
Creative