HAIR•CENTRIC FILM SERIES
Curated & Produced by: Ryan Lanji
L'Oreal Professional has commissioned six art/fashion films to be unveiled tonight. These stunning films were defined by the hair brief from six of the UK's top Colourists. The concept was then harnessed by curator Ryan Lanji, adding a unique creative slant with the introduction of independent filmmakers and together they allowed each film to evolve organically into a completely unique and original work of art, whilst still keeping them considered and 'Hair•centric' The primary goal of the HAIR•CENTRIC film series is to create fashion films that revolve around the beauty of hair rather than the traditional notion of fashion garment.