Haircare By Beauty Bay

For this project, it was my responsibility to direct the visual strategy for a new haircare range for by BEAUTY BAY. A time sensitive project, the main business objective was to break into the hair category and create a results driven range that focused on the science-backed ingredients. The final creative approach emphasised the simplicity of the formulas with clean designs on packaging while still honouring BEAUTY BAY’s playful identity with complimentary colours and patterns used in digital content