Half Hitch Gin - Made Different
Challenge • The brand needed an idea to stand it apart within the saturated gin market and appeal to a modern metropolitan and affluent audience. Key targets were to grow brand awareness online and energise new and existing trade relationships.
Advertising • Captured the ‘Made Different’ philosophy of heritage and raw creative spirit within an important luxurious style, befitting the premium category.
Partnerships • Celebrated influential UK mixologists creating their very own ‘Made Different’ Cocktails through an engaging video series and in-bar activations.
Brand Content • Our ‘Made Different’ philosophy extended through a new digital content series #GinMadeDifferent. Delivering premium content through a distinctive illustration style that embraced the brand’s raw creative spirit. A key content theme within the series champions world-famous creative people and their individual ‘Made Different’ Stories, to appeal to our wider affluent audience group.