Hammerson

I was brought in to Publicis to pitch for the Hammerson business. Hammerson own some of the most famous shopping malls in the UK, Ireland and France. But their advertising was inconsistent and uninspiring. I came up with a campaign idea that would encourage people to stop shopping online and instead enjoy a day at the mall #IRL - In Real Life. The campaign works across all media and touch points with a consistent tone of voice and beautiful art direction from Paul Hogarth. We won the pitch and the campaign rolled out at the end of 2019.