Hanish Surfboards - New visual identity and a unique logo for each surfboard model

After studying the surf market and living this lifestyle during several years, I’ve realized that surfers don’t want a big logo on their chest anymore. Their desire is to use and wear a brand that knows them, their habits, tastes, favorites places, songs and the real value of surf in their lives. Therefore, I’ve developed an organic visual identity with irregular outlines and smooth forms inspired on this “religion” and its free universe. With that in mind, the logos for each surfboard model were based on the surfboard personality and performance.