I have been working with advertising for over 12 years. I had the opportunity to act as Art Director at great agencies such as Africa, JWT / Thompson, and W / McCann for clients like Budweiser, Brahma, Suzuki, Mitsubishi, among others. Nowadays I am a freelancer, and I have been leaning my energy and passion for Illustration, Branding, and Graphic Design.
Projects
- Hanish Surfboards - New visual identity and a unique logo for each surfboard modelAfter studying the surf market and living this lifestyle during several years, I’ve realized that surfers don’t want a big logo on their chest anymore. Their desire is to use and wear a brand that knows them, their habits, tastes, favorites places, songs and the real value of surf in their lives. Therefore, I’ve developed an organic visual identity with irregular outlines and smooth forms inspired on this “religion” and its free universe. With that in mind, the logos for each surfboard model we
- Peko Peko Ramen - Brand new visual identity for a Ramen RestaurantThe chef of Peko Peko is a young guy full of energy and love for his work. He learned cooking ramen by himself and he is ready to go to Japan to improve his skills with traditional japanese cookers. I translated the chef's personality in the brand through bright colors and a funny icon inspired in the "kawaii" culture.
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Work history
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Art Director, Graphic Designer and IllustratorRGB Design and Illustration
São Paulo, BrazilFull Time
Looking for a better quality of life and autonomy to manage my own projects, I created my company, RGB - Design and illustration.
For over 12 years, I have been attending advertising agencies and prospecting clients whose values are aligned with mine. Most part of the time remotely.
My work flows between my passions: Art Direction, Design, and Illustration.
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Art DirectorJWT São Paulo
- São Paulo, BrazilFreelance
I developed websites, online campaigns sites and illustrations for clients like:
• Coca_Cola
• Shell - Raizen
• Warner Bros
• Master Blenders
• Nestle
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Skills
- Illustration
- Art Direction
- Branding Design
- Visual Identity
- Photoshop
- Abobe Illustrator
- Hand Drawing
- Social Media Advertising
- Digital Advertisement
- Press Advertising
Education
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Marketing & AdvertisementInstituto Presbiteriano Mackenzie
- São Paulo, Brazil
Studying Advertising opens up many different ways to expand. In the first two years of graduation, we were focusing on the marketing world, right after, we were able to choose between keep working this way or evolve creative skills to work with Art and Design. I chose the side of the arts.