Hankook - Driving Emotion

  • Andrew Fleming

Hankook were looking for a fun, vibrant animated video to capture their vision of the future of transport. The brief also required tying in their links to Real Madrid F.C. I worked with Pedro Allevato, a motion designer, on creating a simple but exciting piece capturing Hankook's vision via a group of young footballers on their way to training. The project was run through BBC Stories with our interactions being both with BBC and Hankook directly.