HANON x adidas Originals London Pop-Up Store

Working together with MUNDIAL Studios, we created a pop-up store for Aberdeen retailers HANON to celebrate the launch of the adidas London shoe. We based the store around independent sports shops of the '80s and '90s, complete with fully set dressed windows and interior. Everything from the social media invites to the mock adverts on the walls fed into the theme, giving customers a fully immersive sports shop experience throughout. I also hosted a panel talk on the launch night, discussing terrace culture with Complex editor Matt Welty (NYC) and photographer Grant Fleming.