I am an East London raised, South London based content specialist, working with an interest in music and style culture. Working as a freelancer over the last 12 months, I have led global content projects for brands such as adidas, Reebok Classics and Tessuti, handling both ideas and production. I launched The Move in December 2016 after noticing a gap in the market for a high quality print magazine focusing on underground music culture. Circulation rose 150% within a year, with subscribers and stockists worldwide and a huge buzz in the media. Almost every copy has sold out after five issues. I continue to be directly involved with every aspect of the production process, from editorial and design to advertising and logistics.Locked Pro Plan feature
The Move is a print magazine celebrating contemporary music and style culture in the UK, from the clothes to the records and the parties, with a strong lineage to the foundations of today's scene. I started the magazine in December 2016 in the spirit of irreverent music fanzines, using premium stock paper. Now on our fifth issue, we're stocked in some of the country's finest record and clothes shops including Oi Polloi, Rough Trade, Wavey Garms and the ICA Bookshop, with subscribers all over the world. So far, every issue has sold out. I am responsible for every aspect of production, from writing and commissioning articles to distribution and sales.
Tangent Design approached me to work on a repositioning project for the cult sportswear brand. I led the initial ideation process, helping to turn the framework of a brief into a full content proposal for a global market. This included photo, video and editorial for both online and print. I then personally organised and oversaw asset creation, assembling and leading the production team until delivery. Full campaign goes live Spring 2019.
Working for Platform13, I handled creative production on two major adidas x size? campaigns, producing video and photography used online and in stores. Responsibilities included overall concept ideation, crew assembly, location scouting, and scheduling / overseeing shoot days.
Premium menswear retailers Tessuti approached me to create an Amsterdam City Guide and accompanying lookbook, showcasing the Dutch labels they stock. We shot the campaign imagery in various locations around the city and printed the guide as a pocket sized book, which was given out free in their stores. As well as creating the concept and producing key visuals, I wrote the copy for the guide and oversaw design.