An experienced storyteller with a deep knowledge of contemporary culture. That's me in a nutshell.
I've worked at the intersection of publishing and marketing for over 10 years, creating high quality editorial content for commercial brands (adidas, size?, Reebok Classics), agencies, magazines, startups and arts organisations. I am also a mentor and passionate campaigner for Class equality in the creative industries.
In 2016 I launched The Move, an independent print magazine focusing on music and style culture. Circulation grew 150% in its first three issues, with worldwide subscribers, award nominations and a huge buzz in the press. I achieved this without any advertising spend, trusting in the strength of the editorial to speak for itself. The Move ran for six successful issues until the pandemic in 2020.
Before all this I ran Sabotage Times, an online culture and lifestyle mag. I doubled traffic to 2m views in my first month as editor and helped run the content agency, working for brands such as Topman, JD Sports, Original Penguin and Paddy Power.
As a freelance writer I have contributed to the Telegraph, HYPEBEAST, Shortlist, The New European, Resident Advisor and more. I also regularly appear in documentaries and on panel talks discussing style, music and social issues. I DJ at clubs and festivals around the world with a yearly residency at the infamous NYC Downlow at Glastonbury.
Projects
- HANON x adidas Originals London Pop-Up StoreWorking together with MUNDIAL Studios, we created a pop-up store for Aberdeen retailers HANON to celebrate the launch of the adidas London shoe. We based the store around independent sports shops of the '80s and '90s, complete with fully set dressed windows and interior. Everything from the social media invites to the mock adverts on the walls fed into the theme, giving customers a fully immersive sports shop experience throughout. I also hosted a panel talk on the launch night, discussing t
- The MoveThe Move is a print magazine celebrating contemporary music and style culture in the UK, from the clothes to the records and the parties, with a strong lineage to the foundations of today's scene. I started the magazine in December 2016 in the spirit of irreverent music fanzines, using premium stock paper. Now on our fifth issue, we're stocked in some of the country's finest record and clothes shops including Oi Polloi, Rough Trade, Wavey Garms and the ICA Bookshop, with subscribers all over
Work history
T
T
Founder and EditorThe Move
London, United KingdomFreelance
The Move is a print magazine celebrating contemporary music and style culture in the UK, from the clothes to the records and the parties, with a strong lineage to the foundations of today's scene. I started the magazine in December 2016 in the spirit of irreverent music fanzines, using premium stock paper.
Now on our fifth issue, we're stocked in some of the country's finest record and clothes shops including Oi Polloi, Rough Trade, Wavey Garms and the ICA Bookshop, with subscribers all over the world. So far, every issue has sold out.
I am responsible for every aspect of production, from writing and commissioning articles to distribution and sales.
T
T
Creative ProducerTangent
- London, United KingdomFreelance
Tangent Design approached me to work on a repositioning project for the cult sportswear brand.
I led the initial ideation process, helping to turn the framework of a brief into a full content proposal for a global market. This included photo, video and editorial for both online and print.
I then personally organised and oversaw asset creation, assembling and leading the production team until delivery.
Full campaign goes live Spring 2019.
+ Show more
Skills
- Content
- Content Curation
- Culture Writing
- Culture Marketing
- Art Direction
- Journalism
- Marketing Strategy
- Copywriting