Tom Armstrong Content, Strategy and Editorial | The Dots

Tom Armstrong

Content, Strategy and EditorialLondon, United Kingdom
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Tom Armstrong

Content, Strategy and EditorialLondon, United Kingdom
About me
I create high quality, credible and successful content for culture and lifestyle brands. Recent freelance work includes projects for Reebok Classics, adidas, size? and The North Face, creating everything from global ATL shoots to pocket city guides. I am also founder and editor of The Move, a quarterly print magazine celebrating underground music and style. I launched the mag in December 2016 and saw circulation rise 150% in our first three issues with no marketing spend, relying instead on quality, original content. We are now six issues in with subscribers and stockists worldwide and a buzz in the media. I continue to run every aspect of the production process, including editorial, advertising and logistics. Before this I ran the Sabotage Times website for three years, increasing traffic by 100% in my first month as editor, and contributing to successful content projects for brands such as Topman, JD Sports, Original Penguin and Paddy Power. As a freelance writer I have contributed to the Telegraph, HYPEBEAST, Shortlist, The New European, Resident Advisor and more. I have also appeared in documentaries and on panel talks, all within the areas of style, music and social issues. I also DJ at clubs and festivals around the world with a yearly residency at the infamous NYC Downlow at Glastonbury. Hobbies include boxing and eating pasta, though best enjoyed separately.
Projects credited in
  • Adidas Originals 'Acid House' Pack x Size? Exclusive - In store PromoIn store promo for Adidas Originals x Size? Exclusive colourway for the Falcon and Yung1 sneaker.
Work history
    Founder and EditorThe Move
    London, United KingdomFreelance
    The Move is a print magazine celebrating contemporary music and style culture in the UK, from the clothes to the records and the parties, with a strong lineage to the foundations of today's scene. I started the magazine in December 2016 in the spirit of irreverent music fanzines, using premium stock paper. Now on our fifth issue, we're stocked in some of the country's finest record and clothes shops including Oi Polloi, Rough Trade, Wavey Garms and the ICA Bookshop, with subscribers all over the world. So far, every issue has sold out. I am responsible for every aspect of production, from writing and commissioning articles to distribution and sales.
    Creative ProducerTangent
     - London, United KingdomFreelance
    Tangent Design approached me to work on a repositioning project for the cult sportswear brand. I led the initial ideation process, helping to turn the framework of a brief into a full content proposal for a global market. This included photo, video and editorial for both online and print. I then personally organised and oversaw asset creation, assembling and leading the production team until delivery. Full campaign goes live Spring 2019.
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  • Content
  • Content Curation
  • Culture Writing
  • Culture Marketing
  • Art Direction
  • Journalism
  • Marketing Strategy
  • Copywriting