Tom Armstrong

Content, Strategy and Editorial

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Projects credited in

About me

I create high quality, credible and successful content for culture and lifestyle brands. Recent freelance work includes projects for Reebok Classics, adidas, size? and The North Face, creating everything from global ATL shoots to pocket city guides. I am also founder and editor of The Move, a quarterly print magazine celebrating underground music and style. I launched the mag in December 2016 and saw circulation rise 150% in our first three issues with no marketing spend, relying instead on quality, original content. We are now six issues in with subscribers and stockists worldwide and a buzz in the media. I continue to run every aspect of the production process, including editorial, advertising and logistics. Before this I ran the Sabotage Times website for three years, increasing traffic by 100% in my first month as editor, and contributing to successful content projects for brands such as Topman, JD Sports, Original Penguin and Paddy Power. As a freelance writer I have contributed to the Telegraph, HYPEBEAST, Shortlist, The New European, Resident Advisor and more. I have also appeared in documentaries and on panel talks, all within the areas of style, music and social issues. I also DJ at clubs and festivals around the world with a yearly residency at the infamous NYC Downlow at Glastonbury. Hobbies include boxing and eating pasta, though best enjoyed separately.

Locked Pro Plan feature

Skills

  • Content
  • Content Curation
  • Culture Writing
  • Culture Marketing
  • Art Direction
  • Journalism
  • Marketing Strategy
  • Copywriting

People I’ve worked with

Companies I’ve worked with

  • T

    Tangent

    • P

      Platform 13

      • T

        The Move

        • T

          Tessuti

          Work history

          Currently

          Founder and Editor

          The Move

          Dec 2016
          • London, United Kingdom
          • Freelance
          • The Move is a print magazine celebrating contemporary music and style culture in the UK, from the clothes to the records and the parties, with a strong lineage to the foundations of today's scene. I started the magazine in December 2016 in the spirit of irreverent music fanzines, using premium stock paper. Now on our fifth issue, we're stocked in some of the country's finest record and clothes shops including Oi Polloi, Rough Trade, Wavey Garms and the ICA Bookshop, with subscribers all over the world. So far, every issue has sold out. I am responsible for every aspect of production, from writing and commissioning articles to distribution and sales.

          2019

          Creative Producer

          Tangent

          Oct 2018 - Feb 2019
          • London, United Kingdom
          • Freelance
          • Tangent Design approached me to work on a repositioning project for the cult sportswear brand. I led the initial ideation process, helping to turn the framework of a brief into a full content proposal for a global market. This included photo, video and editorial for both online and print. I then personally organised and oversaw asset creation, assembling and leading the production team until delivery. Full campaign goes live Spring 2019.

          2018

          Content Producer

          Platform 13

          Apr 2018 - Oct 2018
          • London, United Kingdom
          • Freelance
          • Working for Platform13, I handled creative production on two major adidas x size? campaigns, producing video and photography used online and in stores. Responsibilities included overall concept ideation, crew assembly, location scouting, and scheduling / overseeing shoot days.

          2018

          Content Producer

          Tessuti

          Jan 2018 - Apr 2018
          • London, United Kingdom
          • Freelance
          • Premium menswear retailers Tessuti approached me to create an Amsterdam City Guide and accompanying lookbook, showcasing the Dutch labels they stock. We shot the campaign imagery in various locations around the city and printed the guide as a pocket sized book, which was given out free in their stores. As well as creating the concept and producing key visuals, I wrote the copy for the guide and oversaw design.