Happy Betsy

Art Direction, Photography and Graphic Design for Betsy Leung’s 2022 MA Collection, titled ‘HappyBetsy’. The collection is a punk re-interpretation of Cinderella’s fairy Godmother’s dress. Following a punk ethos, the logo was designed to be energetic, hand-written and varied from poster to poster. The lookbook was accented with frames and details inspired by early illustrations of Cinderella.