What?
Designing Happypancake to a easy, modern and approachable dating site. Available on all devices.
Who?
Consumers target group: young adults
Drivng force: meet someone
Threshold: Get more women to the site and try to get them to make the first contact.
Trigger : ease access, tangible, appealing.
How ?
By creating a venue where people meet in a natural, enjoyable way and appealing way..
Why ?
Happy pancake wants help increase the opportunities to find a friend, dating partners or relationship. They want to be open to everyone and want to fill that gap in the market with that there should be some humor in tonality outward.