Projects
- Pepp & DeppWe created Pepp & Depp during a hackaton in 2014. It was our way to present the weather with humor. The weather shown is based on the weather APP from SMHI. We created cute animation that is happy or sad depending on the weather and the forecast. This app was created by Stina Andersson; programmer, Jeanette Eriksson; front end/designer, and myself; designer.
- TajmTajm was created during a 24 hour hackathon. The problem we addressed was the proliferation of podcasts –so many that we never finish listening to them. At the same time we wanted to help people expand the range podcasts they listen to rather than limiting themselves the most familiar ones. We decided to create a product that helps you find podcast depending on how much time you have. Tajm is an iPhone app that helps you find podcasts that fit your schedule. Just pick your time, a category and Tajm will serve you with a number of options. If you find a podcast you like, just save it to your favourites. This app was created by Stina Andersson; programmer, Jeanette Eriksson; front end/designer, and myself; designer.
- Happy pancake redesignWhat? Designing Happypancake to a easy, modern and approachable dating site. Available on all devices. Who? Consumers target group: young adults Drivng force: meet someone Threshold: Get more women to the site and try to get them to make the first contact. Trigger : ease access, tangible, appealing. How ? By creating a venue where people meet in a natural, enjoyable way and appealing way.. Why ? Happy pancake wants help increase the opportunities to find a friend, dating partners or relationship. They want to be open to everyone and want to fill that gap in the market with that there should be some humor in tonality outward.
- The lost artChosen client: National Trust Insight: The realisation that architecture is an art form that many take for granted, as well as a cultural heritage that has been of great importance during the development of modern society. – Young people tend to see culture and history as coercion and associate it with school. – People in general have a drive to explore; we just need to provide them with the right tools. Goal: To build a relationship between National Trust and the younger generation of the British people, which in the long-term can result in new members. Concept: THE LOST ART During The Blitz (1940-41), several buildings of historical and cultural matters were destroyed. In collaboration with Google Maps, National Trust will bring these buildings back to life. By digitally rebuilding these historic buildings using both Google Street View and Google 3D, they will once again earn their place on the map. We will collect stories and memories associated to these buildings from people who lived before the war. Individualized ads and billboards containing these stories will be placed where the buildings once stood. Every ad will have an ID number that leads to the campaign site where you will be able to find more information about the buildings. You can listen to the collected memories, or check in at any given place of lost art, and instantly become an ambassador for that specific building. Rather than bringing the younger generation to National Trust, we believe that we can create an incentive to discover historic beauty by bringing National Trust to the target group. This would be done through the usage of modern technology and present a way for the younger generation to reclaim their heritage without the feeling of obligation. Team: AD: J.Fagerström, Digital AD: S. Gärdegård, Content strategist: E. Holgersson
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Work history
Designer
Designer
Designer
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Skills
- Advertising
- Art Direction
- Brand Identity
- Design
- Logo Design
- Illustrator
- Photoshop
Education
Interactive Communication
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Interactive communication
Awards
Merit award in One Show Young Ones
http://saragardegard.se/projects/lost-art/Gold in gulltaggen student award
http://saragardegard.se/projects/wear-it-all/+ Show more