Harem London SS20 buyer's gift

Strategy, concept and design of a bespoke gift for buyers containing a single stem rose wrapped in (biodegradable) cellophane, branded socks, a lookbook campaign contact sheet, and a Turkish date in a bespoke box. The activation references the seasonal campaign "A Date with Harem", a humorous approach to "chatting up" key people the brand wants to speak with. Distributed in collaboration with Black PR Group. The activation played a key role in securing attendance at the brand's LFW presentation — from Wonderland Magazine to Harrods and Selfridges.