Martin Schnabl
Available

Martin Schnabl

Creative and Art DirectorLondon, United Kingdom
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Martin Schnabl
Available

Martin Schnabl

Creative and Art DirectorLondon, United Kingdom
About me
I am a creator of brands, campaigns, and immersive experiences. I love to engage audiences in inspiring and playful ways. I believe in creative strategy, in having a story to tell, and in being culturally relevant. And I believe in working with the right people to translate that into something incredible.
Projects
  • Harem AW21 lookbook campaign
    Harem AW21 lookbook campaignLookbook campaign for Harem London's AW21 collection, Heritage & Future. The collection blends ancient Anatolian patterns and contemporary luxury casualwear. The photography references early Ottoman studio photography as well as contemporary club culture, resulting in a campaign that feels theatrical, dynamic, sculptural, and confidently posed to camera.
  • Harem London: Heritage & Future campaign
    Harem London: Heritage & Future campaignHeritage & Future, Harem London's AW21 collection, takes inspiration from ancient Anatolia but reinvents and subverts traditional patterns to create progressive, theatrical, but also very wearable pieces. Our campaign draws on early Ottoman portrait photography, subverted with confident poses inspired by contemporary club culture. The work includes creative direction for stills and moving image, a teaser campaign for London Fashion Week, naming the collection, crafting the press release, and des
  • M10 Streetwear brand positioning, identity and campaign
    M10 Streetwear brand positioning, identity and campaignCreative direction for M10 Streetwear, football legend Mesut Özil’s new clothing label. We created an accessible brand that has subtle links to street and football culture as well to Mesut’s Turkish roots. To us, creating a global brand was not going to be about faceless internationalism, but instead about an authentic cross-cultural outlook with personality. The project also included a PR shoot with Mesut himself, and direction and shoot of the launch campaign. Launch campaign photography @S
  • Harem London SS21 interactive lookbook and LFW launch
    Harem London SS21 interactive lookbook and LFW launchHarem London's SS21 collection is all about colour: Garments are hand made from organic Turkish fabrics and dyed in the brand's East London atelier. This is brought to life with an interactive digital lookbook, and a 360° launch journey for London Fashion week: • Seasonal concept and campaign (see separate post) • Seasonal graphic language • LFW Launch strategy • Interactive digital lookbook • Buyers gifts • Editorial collabs with Hypebeast and LOVE Magazine The launch journey was carefully pl
  • The North Face — #SeeForYourself Anti-Social Campaign
    The North Face — #SeeForYourself Anti-Social CampaignExperiencing the outdoors is not about likes or status. It is something you do for yourself, and your own way. That feeling of freedom cannot be captured, shared or experienced authentically if viewed through a phone. It’s something you just have to #SEEFORYOURSELF. This campaign, through careful use of female ambassadors and regional athletes, inspires and challenges women to go and experience the outdoors, IRL. #SeeForYourself was adopted to become the main campaign, turning a social media a
  • Harem London AW20 360° LFW launch
    Harem London AW20 360° LFW launchInspired by travel, the Harem London AW20 campaign hones in on the quirks and characteristics of archetypal tourists, re-imagined in minimal, abstract sets. Our 360° campaign to tell this story across main campaign, lookbook, buyer's gifts, and an immersive approach to our London Fashion Week presentation.
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Projects credited in
  • Sketch Easter Installation
    Sketch Easter InstallationHatch at sketch: A flock of geese patiently sit on sketch’s iconic egg toilets to create a surreal Easter installation.
  • Perfect Pairs for Sketch
    Perfect Pairs for SketchPerfect Pairs: A celebration of things that are just meant to be together, in a series of installations exhibited throughout Sketch, London. On the last plinth ‘you & you’, two round mirrors invited guests to take twin portraits of themselves.
  • bb's coffee and muffin campaign 2015-2016
    bb's coffee and muffin campaign 2015-2016Work done at Plinth Creative — When food meets fashion: a tongue-in-cheek ongoing seasonal campaign for UK and Ireland based café chain bb’s coffee and muffins, putting ingredients first.
  • Plinth Creative
    Plinth CreativeMark Lawson Bell Studio is proud to present its brand new name and identity, PLINTH. Our new website plinthcreative.london will make it easier than ever to get to know us and what we do - from branding to image making, from interiors to brand activations.
  • sketch valentines exhibition
    sketch valentines exhibitionvalentines installation at sketch london perfect pairs 6 pairs of objects celebrating valentines day
  • Perfect Pairs
    Perfect PairsPerfect Pairs: A celebration of things that are just meant to be together, in a series of installations exhibited throughout sketch, London. On the last plinth ‘you & you’, two round mirrors invited guests to take twin portraits of themselves.
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Work history
    B
    B
    Creative and Art DirectorBureau Neu
    London, United KingdomFreelance
    I am a creator of brands, campaigns, and immersive experiences. I love to engage audiences in inspiring and playful ways. I believe in creative strategy, in having a story to tell, and in being culturally relevant. And I believe in working with the right people to translate that into something incredible. As a consultant, I support agencies and brands with creative and art direction, ranging from brand positioning to hands-on executions.
    P
    P
    Senior Art DirectorPentland Brands
     - London, United KingdomFull Time
    As senior art director at Pentland Brands my job was to act as creative lead on a variety of projects from global campaigns to immersive brand experiences and creative strategy - nurturing client relationships and jointly developing briefs, overseeing budgets and timelines, mentoring junior staff, finding talent, assembling teams for projects and commissioning creative collaborators.
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Skills
  • Fashion
  • Advertising
  • Events
  • Branding
  • Print Design
  • Art Direction
  • Copywriting
  • Design
  • Set Design
  • Creative Direction
  • Environment
  • Final Cut Pro
  • Illustrator
  • Indesign
  • Photoshop
Education
    MA Performance Design and Practice
     - London, United Kingdom
    BA Media and Cultural Studies
     - London, United Kingdom