Projects
- Nanushka x London Craft WeekExhibition, book design, workshop event and retail activation to celebrate London Craft Week. The central theme is the Hungarian Kopjafa, a totem pole traditionally crafted from hardwood and adorned with symbols rooted in ancient folklore. The installation was created with Hungarian craftsmen, and the book researched and edited in collaboration with curator and historian Blanka Szalay, Exhibition & Programme Manager at Q Contemporary, Hungary. The block printing workshop was delivered by local L
- Nanushka SS23 campaignNanushka SS23, entitled Spirit and Matter, is a celebration of the human touch. Collaged and re-scanned, the images embody tactility and organic imperfection, drawing attention to details, silhouettes and textures. Shot by Oliver Hadlee-Pearch and styled by Alexandra Carl (WW) and Tom Guinness (MW).
- Nanushka Sun SeriesBranding and creative direction for Nanushka Sun Series, an annual summer residency that celebrates art and wellbeing. The inaugural edition took place at iconic beach house El Silencio in Ibiza, and encompassed bespoke artwork, performance, an architectural takeover, and experiences and storytelling across all physical and digital touchpoints.
- Harem London SS20 LFW immersive presentationA Date with Harem: In an abstract Turkish caff, London Fashion Week guests were invited to come and socialise with the brand. Tongue-in-cheek, our narrative was all about flirtation and romance. Models became characters in our imaginary world: street vendors offering branded roses, or slipping guests their numbers (really the brand's seasonal flyers in shape of beautifully printed polaroids). Guests were invited to pomegranate G&Ts and recyclable cans of spring water (courtesy of CanOWater), a
- Speedo Fastskin: Made for ThisWith this campaign for Speedo's racing suit Fastkskin, we wanted to speak to the next generation of club swimmers. So we decided to feature them alongside our sponsored Olympic athletes. Made For This wraps its arms around the brand, the product, and the swimmers - supporting the community with emotive and relevant content and inviting them to tell their own stories across all channels.
- Nike Jordan — strategy for womenCreative strategy for Nike Jordan in order to develop the female category in a relevant and authentic way. Talking to 5 women between the ages of 18-24, we explored whether and how the existing brand CTA to UNITE could be relevant to young women. Delving into the subtleties of personal life experiences, we wanted to find out if there is room in her life for a brand to become constructively influential and inspirational. Where do Gen Z females seek — and offer — inspiration and mentorship? Exc
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Projects credited in
- Perfect PairsPerfect Pairs: A celebration of things that are just meant to be together, in a series of installations exhibited throughout sketch, London. On the last plinth ‘you & you’, two round mirrors invited guests to take twin portraits of themselves.4
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Work history
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Creative and Art DirectorBureau Neu
London, United KingdomFreelance
I am a creator of brands, campaigns, and immersive experiences. I love to engage audiences in inspiring and playful ways. I believe in creative strategy, in having a story to tell, and in being culturally relevant. And I believe in working with the right people to translate that into something incredible.
As a consultant, I support agencies and brands with creative and art direction, ranging from brand positioning to hands-on executions.
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Senior Art DirectorPentland Brands
- London, United KingdomFull Time
As senior art director at Pentland Brands my job was to act as creative lead on a variety of projects from global campaigns to immersive brand experiences and creative strategy - nurturing client relationships and jointly developing briefs, overseeing budgets and timelines, mentoring junior staff, finding talent, assembling teams for projects and commissioning creative collaborators.
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Skills
- Fashion
- Advertising
- Events
- Branding
- Print Design
- Art Direction
- Copywriting
- Design
- Set Design
- Creative Direction
- Environment
- Final Cut Pro
- Illustrator
- Indesign
- Photoshop
Education
MA Performance Design and Practice
- London, United Kingdom
BA Media and Cultural Studies
- London, United Kingdom