Martin Schnabl
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Martin Schnabl

Creative and Art DirectorLondon, United Kingdom
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Martin Schnabl
Available

Martin Schnabl

Creative and Art DirectorLondon, United Kingdom
About me
I am a creator of brands, campaigns, and immersive experiences. I love to engage audiences in inspiring and playful ways. I believe in creative strategy, in having a story to tell, and in being culturally relevant. And I believe in working with the right people to translate that into something incredible.
Projects
  • Harem London SS20 LFW immersive presentation
    Harem London SS20 LFW immersive presentationA Date with Harem: In an abstract Turkish caff, London Fashion Week guests were invited to come and socialise with the brand. Tongue-in-cheek, our narrative was all about flirtation and romance. Models became characters in our imaginary world: street vendors offering branded roses, or slipping guests their numbers (really the brand's seasonal flyers in shape of beautifully printed polaroids). Guests were invited to pomegranate G&Ts and recyclable cans of spring water (courtesy of CanOWater), a
  • Speedo Fastskin: Made for This
    Speedo Fastskin: Made for ThisWith this campaign for Speedo's racing suit Fastkskin, we wanted to speak to the next generation of club swimmers. So we decided to feature them alongside our sponsored Olympic athletes. Made For This wraps its arms around the brand, the product, and the swimmers - supporting the community with emotive and relevant content and inviting them to tell their own stories across all channels.
  • Nike Jordan — strategy for women
    Nike Jordan — strategy for womenCreative strategy for Nike Jordan in order to develop the female category in a relevant and authentic way. Talking to 5 women between the ages of 18-24, we explored whether and how the existing brand CTA to UNITE could be relevant to young women. Delving into the subtleties of personal life experiences, we wanted to find out if there is room in her life for a brand to become constructively influential and inspirational. Where do Gen Z females seek — and offer — inspiration and mentorship? Exc
  • The North Face — #SeeForYourself Anti-Social Campaign
    The North Face — #SeeForYourself Anti-Social CampaignExperiencing the outdoors is not about likes or status. It is something you do for yourself, and your own way. That feeling of freedom cannot be captured, shared or experienced authentically if viewed through a phone. It’s something you just have to #SEEFORYOURSELF. This campaign, through careful use of female ambassadors and regional athletes, inspires and challenges women to go and experience the outdoors, IRL. #SeeForYourself was adopted to become the main campaign, turning a social media a
  • Harem London SS20 Campaign
    Harem London SS20 CampaignAll about a relaxed familiarity, the Harem London SS20 campaign brings humour and personality to the brand whilst highlighting the luxurious Turkish fabrics that the pieces are hand crafted from — like organic cottons and raw silks.
  • Ted Baker SS19 Footwear Launch
    Ted Baker SS19 Footwear LaunchAn immersive, multi-sensory event to launch Ted Baker's SS19 footwear to international partners and buyers. Themed around a new beginning, the event transported guests to an abstract summer meadow at dawn, where they were invited to discover 9 distinct product stories with touch, sound, smell, and playful interaction. Shortlisted for The Drum Experience Award.
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Projects credited in
  • Sketch Easter Installation
    Sketch Easter InstallationHatch at sketch: A flock of geese patiently sit on sketch’s iconic egg toilets to create a surreal Easter installation.
  • Perfect Pairs for Sketch
    Perfect Pairs for SketchPerfect Pairs: A celebration of things that are just meant to be together, in a series of installations exhibited throughout Sketch, London. On the last plinth ‘you & you’, two round mirrors invited guests to take twin portraits of themselves.
  • bb's coffee and muffin campaign 2015-2016
    bb's coffee and muffin campaign 2015-2016Work done at Plinth Creative — When food meets fashion: a tongue-in-cheek ongoing seasonal campaign for UK and Ireland based café chain bb’s coffee and muffins, putting ingredients first.
  • Plinth Creative
    Plinth CreativeMark Lawson Bell Studio is proud to present its brand new name and identity, PLINTH. Our new website plinthcreative.london will make it easier than ever to get to know us and what we do - from branding to image making, from interiors to brand activations.
  • sketch valentines exhibition
    sketch valentines exhibitionvalentines installation at sketch london perfect pairs 6 pairs of objects celebrating valentines day
  • Perfect Pairs
    Perfect PairsPerfect Pairs: A celebration of things that are just meant to be together, in a series of installations exhibited throughout sketch, London. On the last plinth ‘you & you’, two round mirrors invited guests to take twin portraits of themselves.
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Work history
    B
    B
    Creative and Art DirectorBureau Neu
    London, United KingdomFreelance
    I am a creator of brands, campaigns, and immersive experiences. I love to engage audiences in inspiring and playful ways. I believe in creative strategy, in having a story to tell, and in being culturally relevant. And I believe in working with the right people to translate that into something incredible. As a consultant, I support agencies and brands with creative and art direction, ranging from brand positioning to hands-on executions.
    P
    P
    Senior Art DirectorPentland Brands
     - London, United KingdomFull Time
    As senior art director at Pentland Brands my job was to act as creative lead on a variety of projects from global campaigns to immersive brand experiences and creative strategy - nurturing client relationships and jointly developing briefs, overseeing budgets and timelines, mentoring junior staff, finding talent, assembling teams for projects and commissioning creative collaborators.
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Skills
  • Fashion
  • Advertising
  • Events
  • Branding
  • Print Design
  • Art Direction
  • Copywriting
  • Design
  • Set Design
  • Creative Direction
  • Environment
  • Final Cut Pro
  • Illustrator
  • Indesign
  • Photoshop
Education
    MA Performance Design and Practice
     - London, United Kingdom
    BA Media and Cultural Studies
     - London, United Kingdom