Services: Responsive HTML Email Design and Photography
Year: 2015-2017
Campaign Photography: iHeart Studios
Art Direction and Image retouching: 33 Pixels
Harrods is a London-based luxury department store. The brand is socially and environmentally conscious, with a high end aesthetic.
A Harrods shopper is strong and sophisticated but also adventurous, they are loyal to Harrods looking for a selection of the best brands in every department. We redesigned the service and marketing emails with this in mind, giving them an elegant, sophisticated look and feel as well as making them easy to read and click through to the relevant part of the website. This has improved CTR, AOV and conversion.
We art directed a photoshoot for the email imagery making sure it was modern, clean and featured the classic Harrods colours of green, gold and black to keep it on brand.