Brief: Create a press/poster campaign for Hartley’s 10 calorie jelly pots.
Synopsis: In a diet conscious, calorie conscious, health conscious world, snacks and treats come with a whole lot of guilt. But thanks to Hartley’s jelly pots, this guilt is taken away. At only 10 calories, these treats barely register on the recommended daily calorie intake in comparison with other calorie heavy treats. And, what’s more, they’re really tasty.
Therefore, our message to diet-conscious treat lovers is that there are less calories in thirty-one Hartley’s jelly pots than there are in one single ice cream.
This serves to demonstrate just how incredibly low the calorie content is in a Hartley’s jelly pot.