About me
I am one half of a creative team that have experience with a variety of agencies on brands such as Hartley’s, Aldi, CrossCountry Trains, Vimto, Russell Hobbs, Jacamo, webuyanycar.com, American Airlines, Go Outdoors and N-Power, won various awards and created integrated campaigns, including 3 recent TV adverts for Go Outdoors and Jacamo. For our work we have won awards and received nominations with the Roses, MPA and Fresh. We’ve also just been shortlisted for Cannes Young Lions for the second year in a row and been highly commended for the Cannes Lions Media Academy 2014 competition with the BBC. We have also worked internationally on briefs with McCann Helsinki and McCann Barcelona in the past year.
Aside from our everyday work, we have developed our own brand called the Bank of Creativity. This is the place we keep all of our projects, work and collaborations. It allows us to show our personalities through our website and projects.
Under this brand we run successful Twitter feeds @OneMinuteBriefs, @AgencyQuotes and our personal account @BOC_ATM. We also share other projects like our Scrapbook and Bumting.
Between these accounts we have 16,000 followers and they are highly interactive.
One Minute Briefs has come a long way, in a short space of time, as we have performed talks and workshops at various events such as The Art of New Business at LBi London, Freshtival, D&AD and Manchester Talent Day. Most recently we spoke at the BBC Promax UK event on the same card as Sir John Hegarty and legendary director Tony Kaye. Not only have we been given these incredible opportunities, but also as a result of them we’ve gained exposure across the world as well as being featured in The Drum, New York Times and Buzzfeed.
Projects
- Barnardo’sBrief: Create a print ad that communicates Barnardo’s vision that no child should be turned away. Synopsis: It’s too easy to ignore charity adverts when flicking through a magazine or newspaper. So why not create an ad that makes the needs of children harder to ignore? We do this by creating a visual representation of our vision ‘To realise the dream of a world where no child is turned away.’ We created a double-sided press ad that gives the impression that you are turning away a child who needs you if you turn the page. You then read a follow-up message that makes you feel a sense of guilt and asks you to go back and help.
- Dare 2b – AW12Brief: Create a concept and art direction for all Dare 2b communications during the AW12 season. Synopsis: Dare 2b is an outdoor wear company that don’t take them seriously. They are a fun brand with gear that is also serious when it matters. To highlight this mix, we combined action and fun within our imagery to show our perspective of the mountain. This was integrated across all communications.
- CrossCountry TrainsBrief: Create an ad to communicate the CrossCountry Mobile app. Synopsis: People are busier than ever these days and they don’t want to be rushing to buy train tickets etc. With the CrossCountry Mobile Convenience app you can book in advance to save money, save time and avoid the queues. Therefore, we invite people to Get Mobile with CrossCountry.
- BerghausBrief: Effectively communicate Opti-Stud technology within Berghaus footwear to the potential customer with billboard advertising. Synopsis: Our insight was that Berghaus Opti-Stud makes the impossible, possible. To show this, we took the positive word out of the negative and placed it in locations where the positive word could be viewed over the top of the great outdoors. We also showed the Opti-Stud footprint at the optimum viewing points to look at the billboards.
- Go OutdoorsBrief: Create a TV advert for the Go Outdoors Tent Sale Synopsis: Camping can be a magical experience and we captured this in a beautifully visual way that retains the charm and humour of Go Outdoors. To do this we see people camping at night which highlights the range of tents and the people who use them in the best possible way.
- Hartley’s JellyBrief: Create a press/poster campaign for Hartley’s 10 calorie jelly pots. Synopsis: In a diet conscious, calorie conscious, health conscious world, snacks and treats come with a whole lot of guilt. But thanks to Hartley’s jelly pots, this guilt is taken away. At only 10 calories, these treats barely register on the recommended daily calorie intake in comparison with other calorie heavy treats. And, what’s more, they’re really tasty. Therefore, our message to diet-conscious treat lovers is that there are less calories in thirty-one Hartley’s jelly pots than there are in one single ice cream. This serves to demonstrate just how incredibly low the calorie content is in a Hartley’s jelly pot.
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Projects credited in
- Campaign for the Young Epilepsy CharityOne Day One Minute Briefs Takeover by Young Epilepsy. We set the brief at the start of the day offering prizes for the winner and our followers create advertising content which is shared to tens of thousands of people daily. Perfect for brands to get their brand out there to a huge amount of people quickly and generate lots of great ideas in the process.
- ADVERTISE LegoOne Day One Minute Briefs Takeover to advertise Lego. We set the brief at the start of the day offering prizes for the winner and our followers create advertising content which is shared to tens of thousands of people daily. Perfect for brands to get their brand out there to a huge amount of people quickly and generate lots of great ideas in the process.2
- Advertise Ovo EnergyOne Day One Minute Briefs Takeover by Ovo Energy. We set the brief at the start of the day offering prizes for the winner and our followers create advertising content which is shared to tens of thousands of people daily. Perfect for brands to get their brand out there to a huge amount of people quickly and generate lots of great ideas in the process.
- Advertise NABS Advertising CharityOne Day One Minute Briefs Takeover by NABS Advertising Charity We set the brief at the start of the day offering prizes for the winner and our followers create advertising content which is shared to tens of thousands of people daily. Perfect for brands to get their brand out there to a huge amount of people quickly and generate lots of great ideas in the process.
- Advertise LucozadeOne Day One Minute Briefs Takeover by Lucozade. We set the brief at the start of the day offering prizes for the winner and our followers create advertising content which is shared to tens of thousands of people daily. Perfect for brands to get their brand out there to a huge amount of people quickly and generate lots of great ideas in the process.
- ADVERTISE LASER EYE SURGERY WITH FOCUS CLINICSOne Day One Minute Briefs Takeover by Focus Clinics to advertise Laser Eye Surgery. We set the brief at the start of the day offering prizes for the winner and our followers create advertising content which is shared to tens of thousands of people daily. Perfect for brands to get their brand out there to a huge amount of people quickly and generate lots of great ideas in the process.
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Skills
- Advertising
- Marketing PR
- Radio
- TV
- Print Design
- Art Direction
- Copywriting
- Editing
- Design
- Creative
- Web Content
- Creative Direction
- Print Campaigns
- Illustrator
- Photoshop
Education
Graphic Design and Advertising
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