While at Harvey Nichols I instigated and lead a new content strategy while acting as Editor/fashion/creative director for 4 months post launch – creating an editorial calendar, three tiers of content (short and daily, weekly templates and monthly features), 6 different content styles, lead features from concept through to production, fashion direction, copy and art direction including the hands on design of responsive layouts. Sourcing and final say on models, location, photographers/videographers, hair/make-up etc.