Projects
- Harvey Nichols content Creative & Art DirectionWhile at Harvey Nichols I instigated and lead a new content strategy while acting as Editor/fashion/creative director for 4 months post launch – creating an editorial calendar, three tiers of content (short and daily, weekly templates and monthly features), 6 different content styles, lead features from concept through to production, fashion direction, copy and art direction including the hands on design of responsive layouts. Sourcing and final say on models, location, photographers/videographe
- Website re-design for Harvey NicholsEmployed to lead the full site re-design of Multichannel department store harveynichols.com, taking the approach of a desktop/tablet site and separate mobile site, launched in April 2014. Responsible for both UX and Creative direction throughout the site and approach to content, based on my pitch concept. Determined user journeys, the colour coding of departments, new fonts/typography and a full suite of icons. Hands on design for a majority of the site layouts, responsive content templates/bespoke features and responsive emails.
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Work history
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Creative Director, Experience Design and StrategyTiffany & Co.
New York, United StatesFull Time
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Digital Art Director & Creative(Various)
London, United KingdomFreelance
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Skills
- Film
- Art Direction
- Mobile
- Digital
- Design
- Creative
- Web Design
- Creative Direction
- Online Campaigns
- Interactive Design
- Illustrator
- Indesign
- Photoshop
- UX Design
- UI Design
Education
Promotion DesignRavensbourne University London
- London, United Kingdom
1st class BA Honors Degree