Led the full site re-design of harveynichols.com, working across desktop/ tablet/mobile, launched in April 2014. Responsible for both UX and Creative direction throughout the site and approach to content, based on my pitch concept. Determined user journeys, the colour coding of departments, new fonts/typography and a full suite of icons. Hands on design for a majority of the site layouts and responsive emails.
Employed by global luxury fashion retailer Net-a-Porter to create concepts for the future of the site. Reporting to the Creative Director and Site Manager, I was tasked with developing ideas that would push boundaries, forecast future design and technology developments and put the company on the cutting edge for years to come. Elements of work I produced are beginning to filter through to the live site now.
During my 1.5 years as a permanent employee for, London-based multichannel retailer, matchesfashion.com, I completed a full re-design of the site, launched March 2012. Responsible for both UX and Creative direction throughout the site, I determined user journeys, fonts/ typography, overall look and feel and created a full suite of icons for the account area. I was also responsible for the running of the design side of the project, sourcing and directing freelancers and full-time members of staff, along with Art Directing and producing printed magazines/catalogues.
1st class BA Honors Degree