Havana Club 7: Lock Off

As the sole designer, I had the role of creating a visual identity for London event 'Lock Off' for leading alcohol brand, Havana Club. The identity will be rolled out globally as a guideline for all future Lock Off events. The logo utilised real-world textures I've photographed, whilst the flyers and talent posters were hand painted and scanned. Please note the poster included is a mock-up for print, hence why it depicts Mist rather than Loski and why the colour is grey rather than true black.