Haysoms

An international e-commerce store selling products for around the home. Haysoms required an extensive brand overhaul with the verve and versatility to accommodate their rapid growth and expansion. To begin, we addressed the brand architecture, consolidating several in-use brand names to ensure all aspects of the business would now fall under the one brand name. We then completely overhauled the existing identity, creating a contemporary and dynamic visual language encompassing logo with custom typography, a versatile system of icons, and a series of playful illustrations.