Haywards / Sarson's (Mizkan) on-boarding to social

  • Natalie Lane
At IPG Mediabrands, I was the Account Manager brought onto assist Mizkan (Haywards and Sarson's brands) in their induction to social media.
This included running regular workshops with the client, producing a large Playbook, developing a tone of voice and visual identity for their social and going to shoots for initial content production.