Healthcare Non-Profit: Branding, Strategy, Product, and Experience

  • Nick Heller

Broad Scope: Rebrand, Visual Identities (for sub-brands/events), Web Development, Messaging Strategy, Customer Experience, Creative Direction Solution / Tools: Brand & Asset Libraries, Custom WordPress development, Keap integrations, Zapier, Asana, Wrike, YouTube, Vimeo Years: 2016 – 2021 Key Takeaways: Increased brand visibility among competitors increased lead generation by 20%+ // Streamlining the quote > application process increased conversion rates by nearly 12% resulting in $150k+ new annual revenue // Targeting the appropriate demographics resulted in an average reduction in Member age by > 5 years reducing overhead bill expenditures by more than $1M+ per year

Website and Landing Page development (WordPress)
Membership onboarding and resource site – tiered/gated experience for existing members.
Membership onboarding and resource site – tiered/gated experience for existing members.
Intro/Feature video for member billing SaaS
'Member Care Portal' product development for billing and communications
Resource and knowledge center development (via Zendesk)
Presentation: Member Traffic & Behavioral Data analysis retrospective
Presentation: Competitor Analysis + Market Research
Brand nurture campaign video from the founders
Health + wellness video resources and campaing from the Chief Medical Officer