With more than fifteen years of experience in the design industry, I specialize in helping agencies, small businesses, and fast-moving teams streamline their work and projects for maximum clarity, efficiency, and profitability. I'm also passionate about supporting other designers and artists as they figure out the balance between making a living and creating exceptional work for their clients. As so many did for me throughout my earlier career, I want to see the next generation of creatives win.
Today, I focus my energy and efforts on strategy in the two areas I'm most passionate about:
Team operational (process, project, and people) systems: I help business owners and creative team leaders find process and project improvements, freeing up more time to focus on the work that matters most to them.
Brand storytelling (messaging, voice, and aesthetic) strategy: I guide newer companies and individuals in finding and aligning their brand voice and product/service solutions with the market.
Some days, I'm more creative than an entrepreneur. On other days, I'm more business than design. Like a weird party design artist business mullet situation...I digress.
Every day, I do my best to focus on the human condition and how people are best served at the intersections of life, work, and beyond.
PS: Life is short, and hard things happen when we least expect them. Enjoy it all—the experience, the people, the successes and failures. Embrace the challenges with grace.
Please say hello. I look forward to getting to know you.
Projects
- Healthcare Non-Profit: Branding, Strategy, Product, and ExperienceBroad Scope: Rebrand, Visual Identities (for sub-brands/events), Web Development, Messaging Strategy, Customer Experience, Creative Direction Solution / Tools: Brand & Asset Libraries, Custom WordPress development, Keap integrations, Zapier, Asana, Wrike, YouTube, Vimeo Years: 2016 – 2021 Key Takeaways: Increased brand visibility among competitors increased lead generation by 20%+ // Streamlining the quote > application process increased conversion rates by nearly 12% resulting in $150k+
Work history
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Business Strategy & Operations Consultant_inter:agency
Atlanta, United StatesFreelance
• Freelance/Creative business creation (set-up, pricing, positioning, etc.)
• Branding and/or Visual Identity (audits, creation, revamp, etc.)
• Process & Project Management
• Team & Project Systems, Integrations, Workflow automation
• Customer/User Experience Mapping
• Digital Asset Management, File Sharing
• R&D, implementation, and training on new tools and/or processes
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Founder, Creative Director_inter:agency
Phoenix, United StatesFreelance
• Foster lasting relationships with client partners, vendors, and contractors as a storytelling and strategy agency head.
• Support clients with specific and targeted interdisciplinary project development and content creation
• Develop brands and visual identities; create product and service assets
• Design and implement creative asset libraries for clients, bringing efficiency and organization to growing businesses
• Interactive design for web, eCommerce, and experiential events
• Product research, development, and implementation on behalf of clients
• Visual design for print, promotional, and marketing • Act as fractional/internal multimedia designer for clients' creative needs
+ Show more
Education
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Bachelor of Interdisciplinary StudiesArizona State University
- Tempe, United States
• Technical Communication minor
• Small Business minor
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Certificate of Accomplishment of Teaching TechniquesConservatory of Recording Arts & Sciences
- Tempe, United States
• Live Sound Recording
• Music Business
• Digital Editing
• Analog Recording
• Foley
Awards
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Fitted Sheet Folding ChampionALA (American Linens Association)
This is a joke. I don't submit for awards.