• Becci Scotcher
In November 2015, Help Musicians UK launched its hearing campaign (#HearForMusicians) to raise awareness and help musicians to protect their hearing, which lead to the launch of the Musicians’ Hearing Health Scheme in August 2016 and a nation-wide campaign. Following unprecedented demand, the scheme was widened under the re-launch of the charity’s #HearForMusicians campaign in January 2018. I produced the campaign strategy, plan and managed the communications and partnerships team to deliver this integrated communications campaign. This included animation, event promotion, PR, advertising (digital and print) and social media.