Heart of London

Visit website: https://www.heartsoflondon.co.uk My role:UX/UI designer website was created in 2012 when its founder identified a gap in the market for custom-build diamond jewellery. The old website had been used as lead generation for customer to learn about the business and book appointments, but it was not transactional. The challenge was to to take the huge amount of information from the directory and convey it to the customer through a UX-focused journey to enable them to create their bespoke jewellery. The end result was a clear and intuitive selection process for customers to choose the style, setting and stone in order to creat their own diamond engagement rings in 3 simple steps. We also created a consultation scheduler, which allows customers to make appointments to meet with the design experts and gemologists to design their ring.