Amazing plans and ideas are often born from a conversation over beer.
But you often don't have the money and resources to make them happen.
Heineken helps turn ideas into reality.
"It all begins with a Heineken"
The App
"Heineken Ideas"
1. Turn the app on
2. When you hear something interesting tap the app
3. It saves the past few minutes of conversation
4. Go through the saved clips, and send any great ideas to Heineken.
Promotion for the app
The Content that's created.
Online Content that is generated from the app -
Beer mat advertising -
Ideas on the Heineken website for sale -