Heineken
Act like a leader, brand like a challenger
First, to re-invigorate their UK brand by developing a creative strategy to underpin all social conversations, supported by a new set of visual guidelines. Second, to build a home for Heineken fans where they could access tickets to exclusive arts, sports, and music events. And third, to maintain and build on this narrative with over 150 social objects published in the year.The response from fans was incredible. We grew Heineken with 15% UK year-on-year volume sales and 12% on-trade growth, and moved from third-place to leading UK premium lager brand, becoming the fastest-growing market for the Heineken brand globally.
Look and feel
Social
Star Treatment: Concept
Our visual direction was driven by editorial principles and responsive design.