No beer, no friends, purple-red roses and worst, champagne! How can a brand like Heineken meet the consumers on Valentine's Day?
Solution: The New Beer Gloss - the first beer flavoured lip gloss - the gift for her that makes him happy too.
The campaign was a great success for Heineken and made the Valentine's Day 2010 the most amazing ever.
Agency: JWT Milan
Release: Published in 2010
Media: Integrated Campaign
My Involvement: Concept, Art Direction, Graphic Design
Awards: 2 Bronze Lions at Cannes, Gold at ADC*E, Gold at Intercontinental Advertising Cup