HEINEKEN WORLD’S APART CAMPAIGN.

I was lucky enough to be a part of an interagency team that created the Heineken World’s Apart campaign. The results speak for themselves. • Over 8 consecutive days we generated 15 million organic views before paid media was turned on • Widespread global engagement with the campaign across 150 countries • 750+ articles published • Trending topic on Twitter with a positive sentiment of 90% • No 1 ad on YouTube in April • Generated 324,000 engagements, 138,000 shares http://humanlibrary.org/news/human-library-partnership-heineken-uk/