Rae Stones
Available

Rae Stones

Senior Copywriter. Content Strategist. Creative Director.London, United Kingdom
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Pip Jamieson
Lauraine Bailey
Margaret Zawedde
Rae Stones
Available

Rae Stones

Senior Copywriter. Content Strategist. Creative Director.London, United Kingdom
About me
INTERESTING AND WELL WRITTEN COPY TO GO HERE. It will strike the perfect, concise balance between self-depreciation and self-assurance. Knowing me, it will probably mention how many awards I've won and definitely won't have any typos.. It might bring up that I was Global Head of Copy in Ogilvy, Paris or when I worked for the Queen. But I doubt it would go on about it.
Projects
  • Axe - Social campaign
    Axe - Social campaignAfter years of struggling to stand out in the crowded Shower Wash category, Axe needed something that was equally disruptive and culturally relevant. We proposed a solution they'd never considered: BATHS. And not just baths, but baths as a means for men to defiantly assert themselves in the face of traditional conventions of masculinity. Introducing: Bathsculinity.
  • VIRTUAL REALITY CLIMBING WALL
    VIRTUAL REALITY CLIMBING WALLYHA is not for everyone. But with their amazing locations, they are a natural fit people that love the great outdoors. As a not-for-profit organisation we didn't have huge budgets. So we're strategic with who, how and when we targeted people. We put Virtual Reality headsets at the top of 3 climbing walls in Sheffield, London and Surrey. When climbers wore them, they could experience what it would be like to be at the top of a real mountain climb. The breathtaking 360 images in the VR headsets
  • HEINEKEN WORLD’S APART CAMPAIGN.
    HEINEKEN WORLD’S APART CAMPAIGN.I was lucky enough to be a part of an interagency team that created the Heineken World’s Apart campaign. The results speak for themselves. • Over 8 consecutive days we generated 15 million organic views before paid media was turned on • Widespread global engagement with the campaign across 150 countries • 750+ articles published • Trending topic on Twitter with a positive sentiment of 90% • No 1 ad on YouTube in April • Generated 324,000 engagements, 138,000 shares http://humanlibrary.org/
Skills
  • Creative Direction
  • Content
  • Copywriting
  • Concepting
  • Brand Strategy
  • Advertising