INTERESTING AND WELL WRITTEN COPY TO GO HERE.
It will strike the perfect, concise balance between self-depreciation and self-assurance. Knowing me, it will probably mention how many awards I've won and definitely won't have any typos.. It might bring up that I was Global Head of Copy in Ogilvy, Paris or when I worked for the Queen. But I doubt it would go on about it.
Projects
- The Guardian - 200 years a work in progressThe Guardian turned 200 years old in 2021. Our challenge was to create a brand campaign around the bicentenary that felt like a celebration of the history and the impact of 200 years of progressive journalism but most importantly talked to the challenges which lay ahead. We created a campaign positioning the Guardian as one of the world's original challenger brands. Born from a need for the facts, challenging journalism, and new ideas. A mission that remains as integral to the brand now as now
- Axe - Social campaignAfter years of struggling to stand out in the crowded Shower Wash category, Axe needed something that was equally disruptive and culturally relevant. We proposed a solution they'd never considered: BATHS. And not just baths, but baths as a means for men to defiantly assert themselves in the face of traditional conventions of masculinity. Introducing: Bathsculinity.
- HEINEKEN WORLD’S APART CAMPAIGN.I was lucky enough to be a part of an interagency team that created the Heineken World’s Apart campaign. The results speak for themselves. • Over 8 consecutive days we generated 15 million organic views before paid media was turned on • Widespread global engagement with the campaign across 150 countries • 750+ articles published • Trending topic on Twitter with a positive sentiment of 90% • No 1 ad on YouTube in April • Generated 324,000 engagements, 138,000 shares http://humanlibrary.org/
Projects credited in
- Top 50 companies to work with: 2022Looking to kickstart or pivot your career in 2022? We’ve put together a list of 50 top companies to work with! We formulated this list by using insights about the popularity of companies and the jobs they post on The Dots, topped off with a dash of our team’s wisdom and a good mix of brilliant charities and values-driven companies. Be sure to follow your favourites to stay up to date with their events and all-important job opportunities!96
Work history
Head of CopyThe Guardian
London, United KingdomFull Time
Skills
- Creative Direction
- Content
- Copywriting
- Concepting
- Brand Strategy
- Advertising