INTERESTING AND WELL WRITTEN COPY TO GO HERE. It will strike the perfect, concise balance between self-depreciation and self-assurance. Knowing me, it will probably mention how many awards I've won and definitely won't have any typos.. It might bring up that I was Global Head of Copy in Ogilvy, Paris or when I worked for the Queen. But I doubt it would go on about it.
- Axe - Social campaignAfter years of struggling to stand out in the crowded Shower Wash category, Axe needed something that was equally disruptive and culturally relevant. We proposed a solution they'd never considered: BATHS. And not just baths, but baths as a means for men to defiantly assert themselves in the face of traditional conventions of masculinity. Introducing: Bathsculinity.
- VIRTUAL REALITY CLIMBING WALLYHA is not for everyone. But with their amazing locations, they are a natural fit people that love the great outdoors. As a not-for-profit organisation we didn't have huge budgets. So we're strategic with who, how and when we targeted people. We put Virtual Reality headsets at the top of 3 climbing walls in Sheffield, London and Surrey. When climbers wore them, they could experience what it would be like to be at the top of a real mountain climb. The breathtaking 360 images in the VR headsets
- HEINEKEN WORLD’S APART CAMPAIGN.I was lucky enough to be a part of an interagency team that created the Heineken World’s Apart campaign. The results speak for themselves. • Over 8 consecutive days we generated 15 million organic views before paid media was turned on • Widespread global engagement with the campaign across 150 countries • 750+ articles published • Trending topic on Twitter with a positive sentiment of 90% • No 1 ad on YouTube in April • Generated 324,000 engagements, 138,000 shares http://humanlibrary.org/
- Creative Direction
- Brand Strategy