The Guardian - 200 years a work in progress

The Guardian turned 200 years old in 2021. Our challenge was to create a brand campaign around the bicentenary that felt like a celebration of the history and the impact of 200 years of progressive journalism but most importantly talked to the challenges which lay ahead. We created a campaign positioning the Guardian as one of the world's original challenger brands. Born from a need for the facts, challenging journalism, and new ideas. A mission that remains as integral to the brand now as now as it did when they started in 1821. The Guardian may be 200 years old, but it's just getting started.