Helena Christensen Huawei P20 Global Launch Campaign
Rogues introduced Helena Christensen to Huawei and negotiated the VIP- endorsement contract and all things VIP between HC + the client during pre-production and on-set. The campaign spanned over a few months and included various elements, such as a shoot in Paris with 3 female KOL's photographed by HC, multiple interviews for Fashion Media, a BTS video, select Social Media Posts + Stories, an exclusive Journalist Lunch in Paris and a surprise attendance in London during a Huawei workshop. All campaign ideas/details and PR was executed by H+K London + Huawei UK, the Paris Photoshoot + BTS video was produced by Bisqit London, Director of Stills- Photography + BTS stills by Alex Lambrechts @ Rogues Artist Management. Rogues were in charge of all VIP aspects and negotiations (managed predominantly by myself).