In November 2009, Alex picked up a camera! However, this wasn’t exactly his first time… earlier in his life, his parents owned Photographic labs, where he spent much of his teenage years, after school & during holidays, helping/working. These years of experience led to a high proficiency in camera & photographic equipment control, as well as film processing, printing and other related strengths. It’s this solid grounding (paired with his Branding, Marketing, Art Direction & Observation skills) which allowed Alex to now concentrate on artistic composition, lighting, timing, feel and most importantly, allowing him to be spontaneous and intuitive in his approach… This time he began photographing his friends at parties he was hosting, never one for taking things slowly, only months later, he was already exhibiting a selection from his work ‘Almost Famous’ at a Mayfair Gallery, and later Alex’s Images headlined the well attended ‘Feeling Good’ exhibition for the David Lynch Foundation at Getty Images Gallery in London, October 2013, as well as two New York Galleries at the same time… Alex has amassed numerous international clients, and is frequently traveling the globe to shoot for various Magazines, Brands, Companies, Music & Fashion Labels. Most recent fashion publications include Elle Ukraine & Portugal, Vogue Italia, L’oficiel Nederland, Nylon, GQ Japan, VV, Twelv and more… He is proud to work closely with Leica LFI… Although Alex is recognised for his signature ‘Street/Doc’ style applied to fashion editorials & lifestyle campaigns, he is forever studying the Masters of past, and is passionate about the genres of ‘Social Documentary and Street Photography’ of which he is tirelessly working on personal projects. He has also recently started shooting film stills on movie sets. (Note: due to the nature of licensing pertaining to ‘Film Stills Photography’ these portfolios can be viewed by special arrangement only) please don’t hesitate to contact Alex on alex@lambrechtsphoto.com to discuss further… Marketing & Creative Direction... In the later half of the 90’s Alex entered the Marketing Industry; rising quickly, in 1998 he landed the role of Creative/Marketing Director, At Dakota Creative, managing the accounts of British American Tobacco’s top Super-Brands; Benson & Hedges, Dunhill, Kent and Lucky Strike, where he created & produced multi faceted campaigns, including designing and overseeing the construction of everything from denim clothing, furniture, installations & interiors, packets, point of sale & major events, till the market dried up due to tightening laws re: marketing tobacco both in Australia & Globally. This experience in his career gave him unprecedented exposure and access to the world of cutting edge Branding, Art Direction and Creative Marketing, new skills and understanding which would serve him time and again in the future. Bars, Restaurants & Clubs... At the age of 19, in spite of his busy schedules, Alex found time to work in the Bar and Restaurant Industry, which eventually led to him Designing, Owning and Directing many Sydney bars, clubs and restaurants such as Mister Goodbar and The Grand Pacific Blueroom to name only two. In 2003, he decided to travel to London, where he was scooped up by the Ignite group, to partner on notorious pop-up NYT and later headhunted by the Royal Bank of Scotland to rescue Attica from a multi million pound deficit.
Locked Pro Plan featureCreative Director / Photographer
Photographic Director at THE FALL Magazine
40 years of life experience, having my ass kicked, fallen over, but always got back up :)