In November 2009, Alex picked up a camera! However, this wasn’t exactly his first time… earlier in his life, his parents owned Photographic labs, where he spent much of his teenage years, after school & during holidays, helping/working. These years of experience led to a high proficiency in camera & photographic equipment control, as well as film processing, printing and other related strengths. It’s this solid grounding (paired with his Branding, Marketing, Art Direction & Observation skills) which allowed Alex to now concentrate on artistic composition, lighting, timing, feel and most importantly, allowing him to be spontaneous and intuitive in his approach…
This time he began photographing his friends at parties he was hosting, never one for taking things slowly, only months later, he was already exhibiting a selection from his work ‘Almost Famous’ at a Mayfair Gallery, and later Alex’s Images headlined the well attended ‘Feeling Good’ exhibition for the David Lynch Foundation at Getty Images Gallery in London, October 2013, as well as two New York Galleries at the same time…
Alex has amassed numerous international clients, and is frequently traveling the globe to shoot for various Magazines, Brands, Companies, Music & Fashion Labels. Most recent fashion publications include Elle Ukraine & Portugal, Vogue Italia, L’oficiel Nederland, Nylon, GQ Japan, VV, Twelv and more… He is proud to work closely with Leica LFI…
Although Alex is recognised for his signature ‘Street/Doc’ style applied to fashion editorials & lifestyle campaigns, he is forever studying the Masters of past, and is passionate about the genres of ‘Social Documentary and Street Photography’ of which he is tirelessly working on personal projects. He has also recently started shooting film stills on movie sets. (Note: due to the nature of licensing pertaining to ‘Film Stills Photography’ these portfolios can be viewed by special arrangement only) please don’t hesitate to contact Alex on alex@lambrechtsphoto.com to discuss further…
Marketing & Creative Direction...
In the later half of the 90’s Alex entered the Marketing Industry; rising quickly, in 1998 he landed the role of Creative/Marketing Director, At Dakota Creative, managing the accounts of British American Tobacco’s top Super-Brands; Benson & Hedges, Dunhill, Kent and Lucky Strike, where he created & produced multi faceted campaigns, including designing and overseeing the construction of everything from denim clothing, furniture, installations & interiors, packets, point of sale & major events, till the market dried up due to tightening laws re: marketing tobacco both in Australia & Globally. This experience in his career gave him unprecedented exposure and access to the world of cutting edge Branding, Art Direction and Creative Marketing, new skills and understanding which would serve him time and again in the future.
Bars, Restaurants & Clubs...
At the age of 19, in spite of his busy schedules, Alex found time to work in the Bar and Restaurant Industry, which eventually led to him Designing, Owning and Directing many Sydney bars, clubs and restaurants such as Mister Goodbar and The Grand Pacific Blueroom to name only two. In 2003, he decided to travel to London, where he was scooped up by the Ignite group, to partner on notorious pop-up NYT and later headhunted by the Royal Bank of Scotland to rescue Attica from a multi million pound deficit.
Projects credited in
- Huawei Spark a RenaissanceMost recently for Huawei we were tasked with uncovering Western Europe's best photographers through the use of the P20 Pro’s unique AI recognition software. We approached influential KOLs (Key Opinion Leaders) in the realms of photography, art and fashion who would be be asked to submit their photos to be rated by the Huawei P20 Pro’s AI in order to win a series of prizes. This will be the first time that AI has ever been used to rate photography. We had originally set a KPI of 100k entries into
- Tyga by Helena Christensen for THE FALL MagazineProduced in LA by Rogues Artist Management for THE FALL Magazine. Director of Photography: Alex Lambrechts Photographer: Helena Christensen Bookings Editor: Claire Wigglesworth Stylist: Danyul brown On short notice, we managed all pre, -post and on set production. Tasks: Sourcing experienced LA-based crew, location scouting, rental of movie set, negotiations, budget coordination, obtaining all required film + stills permits at the Film LA offices, fire permits, insurances, celebrity handling,
- Helena Christensen Huawei P20 Global Launch CampaignRogues introduced Helena Christensen to Huawei and negotiated the VIP- endorsement contract and all things VIP between HC + the client during pre-production and on-set. The campaign spanned over a few months and included various elements, such as a shoot in Paris with 3 female KOL's photographed by HC, multiple interviews for Fashion Media, a BTS video, select Social Media Posts + Stories, an exclusive Journalist Lunch in Paris and a surprise attendance in London during a Huawei workshop. All c
- agostina and KARL LAGERFELDThe first of our videos from the collaboration between THE FALL, KARL LAGERFELD and rising new model on the cusp of stardom, Agostina Martinez. The full photoshoot and interview can now be seen via our new creative platform at THEFALLmag.com. Then follow the feature to our Instagram account, Facebook page, Twitter (all: thefallmag) and YouTube channel (THE FALLtv).
- Advertorial for TU x Shortlist & Mr Hyde LondonPhotography: Alex Lambrechts Hair + Grooming: Pablo Kuemin Makeup: Violet Zeng Full team represented by @roguesartistmanagement
- Leighton Meester by Anthony HickoxA production for THE FALL Magazine shot in LA Rogues managed the shoot production with our LA production team, Including but not limited to; celebrity coordination, on-set time management, photography, and production equipment rentals, pickups, security, catering, call sheets, hair + makeup bookings and glam suite set- up, insurances, production budgeting, coordination of interview + celebrity contract. The story was shot by cult movie director + screenwriter Anthony Hickox on a Rolleiflex cam
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Work history
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Creative DirectorRogues Artist Management Ltd
London, United KingdomFull Time
Creative Director / Photographer
Photographic DirectorTHE FALL Media Group Ltd
London, United KingdomFull Time
Photographic Director at THE FALL Magazine
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Skills
- Fashion
- Advertising
- Art Direction
- Commercial Photography
- Photojournalism
- Children
- Editorial
- Project Management
- Reportage
- Urban Culture
- Creative Thinking
- Street Photography
- Photographic Direction
- Analgoue Photography
- Publishing
- Marketing
- Social Media
- Creative Art Direction
- Art Appreciation
- 120 Film
- 35mm Film Photography
Education
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LifeRogues Artist Management Ltd
- London, United Kingdom
40 years of life experience, having my ass kicked, fallen over, but always got back up :)