Hellmann's
For: Hellmann's Brief: To position Hellmann's as a method of reducing food waste. Direction: Change perceptions of Hellmann’s mayonnaise, from being a condiment to an ‘anti-aging cream’ for old food.
Print
Digital
Collaborating with beauty influencers on creating one off videos and content of their old foods ‘beauty regime’, encorporating Hellmann's into the routine.
Point of Sale
Hellmann’s point of sale will be moved to the reduced section of supermarkets.