Lauren Ashton

Lauren Ashton

Art DirectorLondon, United Kingdom
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Lauren Ashton

Lauren Ashton

Art DirectorLondon, United Kingdom
About me
Fun and outgoing 20-something female seeking an arrangement with experienced professional agency. CD’s welcome. Very hard working and willing to experiment in the creative department. Likes to getting stuck in, pushing work to its fullest, and going for long walks on the beach. Good sense of humour, above-average creativity, and always curious. Interested in finding agency with similar world views. Contact for details - pictures available upon request.
Projects
  • Business Cards
    Business CardsAs part of a creative team in the wake of the D&AD New Blood festival, we created 50 unique, somewhat bootleg, business cards to put ourselves out there. See if you can guess all of the references...
  • Digital McKinsey/D&AD New Blood
    Digital McKinsey/D&AD New BloodThis project is dedicated to the Philippines; a country where 86% of households are unbanked. An international family card allows an international Filipino worker to transfer money from an app to a spending card, which their family in the Philippines has. The card only uses an online exchange rate, so it essentially cuts out the middleman. This means more essential funds can reach families in the Philippines. For: Digital McKinsey URL: www.dandad.org/awards/new-blood/2018/digital-mckinsey/3251/b
  • Westworld
    WestworldFor: Westworld/HBO Brief: To get fans excited about the release of HBO’s Westworld Season 2. Insight: Existing fans of Westworld can’t get enough of the show (with countless fan-theories, Reddit pages and forums that exist). Direction: Rewarding viewers with a second-screen experience. Allowing fans to experience Westworld by participating in a live Turing test.
  • Hellmann's
    Hellmann'sFor: Hellmann's Brief: To position Hellmann's as a method of reducing food waste. Direction: Change perceptions of Hellmann’s mayonnaise, from being a condiment to an ‘anti-aging cream’ for old food.
  • Mothercare
    MothercareFor: Mothercare & Family Fund​​​​​​​ Brief: To encourage shoppers to donate to charity around the Christmas period. Insight: More than £250 million is left as wasted change on store gift cards each year. Direction: Creating a way for leftover money on Mothercare gift cards to be used as donations to help seriously ill children.
  • CAMRA
    CAMRAFor: CAMRA – The Campaign for Real Ale Brief: To make the pub a more social experience. Insight: 8/10 Brits say they’d like to see mobile phones banned in pubs and restaurants. Direction: Persuading pub-goers to put down their phones; to engage in a good old-fashioned ‘bargument’.
Projects credited in
  • Reminding customers that Sriracha's got attitude
    Reminding customers that Sriracha's got attitudeA fun project to promote Huy Fong Sriracha.
Work history
    We Are Social logo
    We Are Social logo
    Mid-weight CreativeWe Are Social
    London, United KingdomFull Time
    Iris logo
    Iris logo
    Junior CreativeIris
    London, United KingdomFull Time
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Skills
  • Graphic Art
  • Advertising
  • Art Direction
  • Digital Design
  • UX Design
  • Illustration
  • Visual Art
Education
    Falmouth University logo
    Falmouth University logo
    BA Creative AdvertisingFalmouth University
     - Falmouth, United Kingdom
Awards
    D&AD logo
    D&AD logo
    D&AD New Blood AwardD&AD
    Wood Pencil won for Balikbayan (see project). https://www.dandad.org/awards/new-blood/2018/digital-mckinsey/3251/balikbayan/