Reminding customers that Sriracha's got attitude

  • Daniel Scott
  • Lauren Ashton

A fun project to promote Huy Fong Sriracha.

Television Script – 0:30
1.INT. BAKING TRAY Closeup. Sriracha sauce is drizzled over a tray of sizzling, freshly cooked chicken wings. 2.INT. KITCHEN – CONTINUOUS Wide shot. A man in his mid-thirties continues to smother the wings in sauce. The telephone suddenly rings. He places the bottle on the countertop and leaves the room to answer the call. “Hello…". 3.INT. KITCHEN WORKTOP – CONTINUOUS Pan down. A closeup of the wings reveals the sauce shifting from an amorphous drizzle into eyes and a mouth, followed by saucy arms and legs. As the wings come to life, high-pitched nonsense chatter can be heard. The wings stand-up on their oozy sriracha legs and begin to misbehave. 4.INT. KITCHEN – CONTINUOUS Wide shot. The now sentient and anthropomorphic wings join together to push a coffee cup from the countertop. The mug hits the floor and the group cheer maniacally. One wing spits sauce in the direction of a puzzled-looking cat. 5.INT. KITCHEN WORKTOP – CONTINUOUS Closeup. "…Okay. Bye, Dave.” After finishing his phone call, we hear approaching footsteps as the man returns to the now messy kitchen. The wings immediately fall limp in their places and return to an inanimate form. 6.INT. KITCHEN – CONTINUOUS Wide shot. The man looks baffled at the state of his once-clean kitchen. With wings and general mess scattered all over the countertop, as well as the broken coffee cup on the floor, he looks angrily at the cat. – “Mindy!” The cat tilts its head to the side. 7.PACKSHOT MVO: “Hoy Fong Sriracha. Give your food some attitude.”