The campaign was across both print and digital and showed how Boden helps women navigate the ever-changing British weather in style – whether that’s with a Breton stripe or light mac. The video content created gave our audience a sneak peek into what a weekend in the life of HELLO!’s Editor in Chief, Rosie Nixon and fashion blogger, Naomi Ross looked like. The videos revealed how Boden fits in with their daily lives, from family days out to time spent with friends. Additional support for the digital coverage saw stills of the outfits, from each video, placed in two print DPS advertorials across the March and April issues. The content aligned with planned royal baby editorial content and to further promote Boden childrenswear hellomagazine.com created a branded content article with babywear products. This sat on site alongside a display ad campaign, targeting UK & US markets for royal baby week.