From a humble beginning running in Soho digital post-house Molinaire, I now bring over a decade of long and short-form production experience to any company from the world of broadcast, digital, design and advertising. I’ve produced and directed award-winning campaigns for some of the UK’s biggest broadcasters, worked with an International team of creatives across several European languages, whilst maintaining the strong brand ethos for any company I’ve been lucky enough to work with. Quickly acknowledging the rapidly changing online landscape, I was keen to work on the front line and left broadcast to begin working for Across the Pond – a Google Creative Lab EMEA partner. For just over two years I was an executive producer for them working alongside google and youtube producing major campaigns, not just in Europe but worldwide. Whilst there I was fortunate enough to work with some of the most intelligent people in the industry and on some incredibly cool projects. Notable highlights being The World Wonders Project – which gives access to the world’s heritage sites, Google Science Fair – the world’s largest online Science Competition plus directing and interviewing Michael Fassbender for YouTube’s Your Film Festival. He told me he liked my beard – a career highlight. My approach is simple: to collaborate with the best in order to create work on-budget and on-time that gets talked about. When not producing I love to run long distances, play my guitars, read plenty of books and take a lot of photographs.Locked Pro Plan feature
Responsible for heading all content creation for The O Collective - part of The Manifest Group. More details to come...
A key and hybrid role for Virgin Management, the position entails leading on video strategy, production whilst maintaining and managing the back-end development and UX on Virgin.com and Virgin Unite. I am part of the management team involved with day-to-day running of the digital team and Virgin.com including succession planning, managing a departmental budget of six figures and working closely with our data analyst to identify and execute audience profiles, A/B testing and personalisation. I was also instrumental in moving Virgin.com from a Drupal and custom code mix with our incumbent agency to our new agency who rebuilt the site on a purely Drupal code base. My responsibilities include stakeholder management at C-level, contract negotiations, pitches, project management, UAT testing, campaign monetisation, creatively leading on front-end design and the transition of the five Virgin Management Group websites onto the same core Drupal platform. I am part of the digital programme board and the steering committee which oversees digital strategy and execution for the group websites. I also work closely and meet regularly with our group brand heads to ensure brand guidelines are adhered to for new and existing creative projects. I have produced and led on video content for Virgin E Racing, Virgin Books, Virgin Galactic, Virgin Sport, Virgin press and external comms creating animation and live action content. This also includes our first foray into VR where I produced and co-directed a series of films shot on Necker Island featuring Richard Branson. These were a successful partnership between Facebook and Virgin and ascertained of some of our highest rated views on social media. I have also helped orchestrate our first portfolio of podcasts including 'The Virgin Podcast’, 'The VOOM Podcast' and “Live.Life.Better” in association with Penguin Living. I work on strategic and production execution with our content department and Director of External Communications. I have also recently been working with IT, operations and legal on execution of process for the digital team to ensure GDPR readiness for the department.
Based in Google's London offices I was responsible for ensuring production teams adhere to high creative standards and strict brand guidelines for Google and YouTube. Budgets range from 5-200K for both live action and animation, including Google Science Fair, YouTube Your Film Festival and Google Cultural institute. A client facing role, responsibilities include pitching, stakeholder management, attending creative lead meetings, creative direction, allocating appropriate talent/ resources and brief interrogation. Management of production and post-production team including appraisals, succession planning and conflict resolution. Chaired weekly meeting with producers and post production staff to identify issues.
Mentoring and managing a team of creatives delivering promos and TVC’s across various International channels. Responsibilities included creative direction, ensuring accurate translations, appraisals and team conflict resolution, meeting very tight client deadlines and budgets. Client facing, responsible for interrogating briefs and pitching to key stakeholders. Changed internal processes in order to streamline outdated resource allocation along with a new starters handbook and on-boarding process.
Worked on various high profile TVC launches including the X-Factor, Britain’s Got Talent and The Brit Awards. Responsible for maintaining high editing and copywriting standards, liaising with talent and key stakeholders and working within set briefs and budgets. Produced content across ITV’s entire digital and consumer portfolio. Allocated senior producer responsibilities when called upon which included managing a team of creatives. Award winning creative for ITV.com with a Gold Award at Promax Worldwide 2009.
Responsibilities include maintaining high standards of copywriting, editing and art direction. Responsible for directing large budget launches for high-profile shows such as CSI: Vegas and Miami which drove up the channel’s ratings. Promoted to acting senior producer in early 2007, looking after a team of three creatives when my senior was away or absent. Shortlisted in 2006 & 2007 for Promax UK and European Awards. Charity challenge finalist in Promax UK 2006 which involved a Live pitch to an audience of three hundred creatives.
Worked across entire digital channel portfolio. Challenge, Living TV, Bravo and Trouble. Directed and edited various TVC’s to extremely tight deadlines. Won best upcoming young producer and best use of sound design at European Promax awards 2004.
Catch-up on ITV.com
Shortlisted and commended - 'Traffic Alight'