WWF - Stop Animal Trafficking

Working with PR Gurus Manifest, we created an activation supporting WWF’s call for world leaders to commit to ending the illegal wildlife trade by taking a life-sized holographic elephant around London. A petition from WWF demanded stronger efforts to tackle the corruption that enables the trade, better support for rangers and the closing of all ivory markets. An exhaustive twenty-one hour day, we had to ensure social media assets and b-roll where ready for press first thing in the morning and last thing at night. An intense project but we succeeded in smashing WWF’s target whilst also garnering some great public and industry press for the project.