Imagine if the only African elephant left in the world was a hologram. To highlight the plight of endangered species around the world due to illegal wildlife trafficking, Manifest and WWF decided to literally stop traffic with a creative campaign that incited action and instigated change.
Transforming zebra crossings into “Animal Crossings”, we were able to create a visual metaphor to demonstrate how dangerous illegal ‘trafficking’ is. We reimagined each crossing with the markings of the world’s most trafficked animals; tigers, pangolins, elephants and blue macaw parrots, alongside harrowing statistics demonstrating the destruction caused by trafficking.
Each visually striking crossing, manned by a branded WWF promotional team holding “STOP WILDLIFE TRAFFICKING” lollipop signs, was designed to encourage user-generated content capture and social media sharing. A clear call to action urged over 100,000 people to sign the petition which would be presented to Michael Gove during the Illegal Wildlife Trade conference in London.