HelloFresh Out of Home Campaign

I was responsible for overseeing the Art Direction, creation and design of the above the line out of home campaign for HelloFresh UK in January 2023 featured in London and Edinburgh. ​The objectives were to develop a cohesive look and feel, elevate HelloFresh UK's brand recognition, and produce a visually appealing campaign that effectively creates engagement. The final outputs feature engaging lifestyle photography showcasing delicious food, and a design that highlights the brand's key elements, including its tag line, offer, logo, and color scheme. ​ I ensured the campaign's success through extensive user testing, making certain that the design resonated with the target audience and effectively communicated the brand's messaging.