Highly experienced and creative professional based in London, with 10 years of experience in the creative industry and a proven track record in managing and leading creative teams and projects.
Skilled all-rounder in creative strategy, creative function, art direction, and marketing communications. Demonstrated history of working in the direct to consumer industry, specialising in creative within print and digital, including branding, art direction, graphic design, photography production, UX/UI, e-commerce, ATL out of home campaigns, and social media.
Strong ability to think strategically, manage budgets, and collaborate effectively with cross-functional teams. Passionate about driving innovation and sustainability, and creating compelling and effective campaigns.
Projects
- HelloFresh Out of Home CampaignI was responsible for overseeing the Art Direction, creation and design of the above the line out of home campaign for HelloFresh UK in January 2023 featured in London and Edinburgh. The objectives were to develop a cohesive look and feel, elevate HelloFresh UK's brand recognition, and produce a visually appealing campaign that effectively creates engagement. The final outputs feature engaging lifestyle photography showcasing delicious food, and a design that highlights the brand's key elemen
Work history
Creative ConsultantFreelance
London, United KingdomFreelance
Provide strategic services aimed at improving the efficiency of in-house creative functions, create effective brand identities that resonate with target audiences using innovative design and marketing solutions.
Creative ManagerMORI
London, United KingdomFull Time
Led all creative operations (design & photography) for MORI, a digitally native, direct-to-consumer premium fashion brand renowned for its success as one of the UK's top baby & maternity brands with global recognition.
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Skills
- Brand Design
- Brand Packaging
- Brand Partnerships
- Brand Campaigns
- Brand Communication
- Design
- Design Direction
- Design Development
- Design Guidelines
- Design Pattern
- Design Layout
- Design Process
- Leadership
- Creative Leadership
- Department Leadership
- Team Leadership
- Graphic Design
- Graphic Communication
- Fashion Graphics
- Web Graphics
- Print Advertising
- Print Design
- Print Media
- Digital Advertising
- Digital Communication
- UI Design
- UX Design
- Ecommerce Design
- Ecomerce Photography
- Illustration
- Creative Admin
- Branding Design
- Brand Identity
- Logo Design
- Visual Communication
- Event Design
- Adobe Create Suite
- Video Content
Education
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Graphic and Visual DesignerScuola Civica Arte e Messaggio
- Milan, Italy
Graphic Design, Web design, Advertising, Printing, Editorial Design, Packaging, Video Editing, Photography, Typography, Marketing, Psychology, Art.
Adobe suite, Final Cut, Quarkxpress, Css, Html, Handmade books, Illustration.
Awards
Recreativity Awards