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Helly Hansen eCommerce

In my role as Head of UX at Hogarth Worldwide, I lead a large 6 month project to redesign the Helly Hansenwebsite.
Leading a team of UX & UI designers, planning and reviewing sprints, workshopping with the client, managing and presenting iterative work cycles, responsible for all output and deliverables for the client and remote development teams. In addition providing consultancy on best practice UX and UI whilst managing other internal teams and stakeholders.
Ahead of the main Helly Hansen eCommerce site going live, my team redesigned key brand pages, such as the Sailing and Helly Tech and Tech Clinic pages in an effort to lift the brand image ahead of the bigger launch later in the year.


Aimée Le Couteur

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  • Human-Centred Design | Brand | Product Innovation

Project Tags

  • UX
  • UI
  • Digital Strategy

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